Flowerhaus

Privacy Policy

Last updated: February 20, 2026

This Privacy Policy explains how Flowerhaus ApS ("we", "us", or "our") collects, uses, and protects your personal data when you use the Flora mobile application ("the App"). We are committed to protecting your privacy and complying with the EU General Data Protection Regulation (GDPR).

1. Data Controller

Flowerhaus ApS
Øsbygade 53C
6100 Haderslev, Denmark
Email: hello@flowerhaus.dk

2. Information We Collect

We may collect the following categories of data:

Account information: Name, email address, and profile details you provide when creating an account.
Usage data: How you interact with the App, including features used, session duration, and navigation patterns.
Device information: Device type, operating system, unique device identifiers, and language settings.
Location data: Approximate location (only if you grant permission) to provide location-relevant features.
Communications: Messages or support requests you send to us.

3. How We Use Your Data

To provide, maintain, and improve the App and its features.
To create and manage your account.
To communicate with you about updates, support, and service-related notices.
To analyse usage trends and improve user experience.
To comply with legal obligations.

4. Legal Basis for Processing

We process your personal data based on:

Consent: Where you have given explicit consent (e.g., marketing communications).
Contract: Where processing is necessary to provide the service you requested.
Legitimate interest: Where we have a legitimate business interest (e.g., analytics, security).
Legal obligation: Where required by applicable law.

5. Data Sharing & Third Parties

We do not sell your personal data. We may share data with:

Service providers: Trusted third-party services that help us operate the App (e.g., hosting, analytics). These providers are contractually bound to protect your data.
Legal authorities: When required by law, regulation, or legal process.

6. Cookies & Tracking

The App may use cookies or similar technologies to enhance functionality and gather analytics. You can manage your preferences through your device settings.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. When data is no longer needed, it is securely deleted or anonymised.

8. Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction.

9. Your Rights (GDPR)

As a data subject, you have the right to:

Access your personal data.
Rectify inaccurate or incomplete data.
Erase your data ("right to be forgotten").
Restrict processing of your data.
Data portability — receive your data in a structured, machine-readable format.
Object to processing based on legitimate interests.
Withdraw consent at any time, without affecting prior processing.

To exercise your rights, contact us at hello@flowerhaus.dk.

10. Children's Privacy

The App is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can take appropriate action.

11. International Transfers

Your data may be processed outside the European Economic Area (EEA). In such cases, we ensure appropriate safeguards are in place in accordance with GDPR requirements.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through the App or via email. Continued use of the App after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

Flowerhaus ApS
Øsbygade 53C, 6100 Haderslev, Denmark
Email: hello@flowerhaus.dk

14. Supervisory Authority

You have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) or another relevant supervisory authority.