Staycation
A summer campaign for Haderslev Kommune:
why go abroad when the holiday is right here?
(Client)
Haderslev Kommune
(Where)
Gram, Haderslev
and Vedsted(Year)
2023
(What we did)
Concept
Campaign film
-
(Films)
Three spots,
20 seconds each -
(About)
Haderslev Kommune wanted people to spend their holiday at home, in the municipality, instead of travelling far away. So we sent them on holiday to places they already know.
Three short films turn local spots into dream destinations: the outdoor pool in Gram becomes Gram Canaria, Haderslev becomes Hawaiislev, and the lake at Vedsted becomes Key Wedsted. All three end the same way: #staycation.
(Gram Canaria)
Sun loungers, a pink flamingo and the high board at the outdoor pool in Gram.
(Hawaiislev)
Cocktail umbrellas, Hawaiian shirts and a sunset by the harbour in Haderslev.
(Key Wedsted)
The jetty, the diving tower and the beach at the lake in Vedsted.
(Behind the scenes)
(Concept and film)
Flowerhaus
(Next)